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Social Networking SEO And Chasing That Traffic

One of the biggest things to happen on the internet in the last five years has been the explosion of social networking sites. Sites like Twitter and Facebook are at the forefront right now but it’s only a matter of time until the next big thing in social networks bubbles to the top. I think these sites are great for what they have been classified as in terms of making communities and bringing large groups of like minded people together.

Social Networks Wasting Time

Social Networks Wasting Time

I think that sites like Facebook will be here for a very long time as they have been able to capitalize on societies need to stay “connected” whether it be family, friends, classmates or random strangers coming together to enjoy common interest. I think the attempts by internet marketers and those people trying to make money on the internet by joining a hundred different social sites is a total waste of time in terms of SEO.

SEO by it’s own very definition is all about search engine optimization. No where in that statement does it state that social networking is the key to search engine optimizing your website. No question if you get the right sort of connections on those networks and you have something really intriguing to share that you can get a big spike in the amount of traffic that you drive to your site.

Here’s the problem with trying to work your internet marketing magic on social networks. The majority of people there are socializing! Wow shocking surprise I know but it is true ;-) They are not looking for your products, services or anything else that you are trying to sell to the masses. You know who are? The people on search engines! I know again, what an incredible revelation, you know why….. because they are searching for something and those are the people you want your site, service or product to be in front of. Come on people this is not rocket science after all. I think sometimes people have a habit of making things more complicated than they need to be.

Social Networking SEO

Social Networking SEO

Please forgive my ranting about people who try and convince the masses that chasing this mythical unicorn or social networking traffic and how it relates to your SEO. Social networks are time consuming, friending people sharing bits and pieces of your life to get peoples attention having to constantly check in and update in the hopes that your funny blurbs will keep people clicking on your links. Again let me state that these sites are great for what they are and that is socializing if you take a step back and look at them for what they are in terms of an online business it’s a giant waste of time for SEO.

If you are genuinely after quality search engine optimization results than spend your time getting keyword anchored back-links to your sites plain and simple. Long tail or short tail the more back-links the better off you will be long term and guess what eventually you will get good enough seo results that you can put your online business on auto-pilot and you can waste as much time twittering and booking your face on social networks to your heart’s content.